Long Tail Magic

You can only improve your efforts once you have data on how your site is peforming.

If(I could get more data) {
Then I could use that to save more money!
}
ELSE {
I stay where I am today.
}
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The above alone is a great realization. Once you realize that, you are on your way to success.
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Thoughtbook:
If (More data = More money) {
I need something to make me more data
}
If (More Traffic = More Data) {
I need something to make me more Traffic
}

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